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Pre-Sword (2024)
Theme Park Experiential Pre-show Design
The purpose of the study is to look into the new approaches of the pre-show during the waiting stage before boarding attractions at theme parks for the main-show and visitors through interactive storytelling.
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<The legend of Zelda> Theme park Official Trailer (2023), 3D Digital Video
This research specifically focuses on the pre-show stage, which plays a critical role in shaping immersion before the main attraction begins.
Based on Henry Jenkins’ theory of transmedia storytelling, the study explores how participatory narratives can expand within theme park environments. It examines how interactive storytelling transforms visitors from passive viewers into active participants, investigating how experiential pre-shows shape emotional engagement, immersion, and narrative anticipation. Through multiple case studies, the research also analyses how theme parks can function as creative spaces for immersive experience design.
While conventional pre-shows often remain passive waiting experiences, this study proposes the pre-show itself as an independent experiential medium and a new form of immersive narrative space.
of Zelda>.
Through various interactive storytelling experiences within spaces such as caves, training grounds, and forests, visitors directly engage with the world and narrative events of <The Legend of Zelda> during the pre-show stage. This approach delivers a fresh interpretation of the theme’s message through participatory experience.
As a result, this themed environment expands the game’s universe into physical space, creating a new spatial and temporal experience that encourages transformation, exploration, and adventure.
<The legend of Zelda> Theme park Concept Image, 3D Digital Image
By engaging with the exhibit beyond just playing the game, they experience a multi-sensory journey and are encouraged to generate new narratives through their participation. In addition to this, visitors can try on the displayed costumes and weapons of various characters and even creating their identification card as a Hylian.